The country's largest pawnshop chain, Cebuana Lhuillier Pawnshop, has joined three other companies that pulled out ads from “Willing Willie” television show.In a statement posted on its Facebook page Friday, Cebuana Lhuillier said it has decided “to temporarily suspend its segment sponsorship in the said show, effective April 11, 2011, while resolution on the matter is pending.”
“While we support programs that give hope to Filipinos here and abroad, we expect our business partners to promote good values, protect children’s rights and exercise prudence in communicating to the general public,” it said.
“Willing Willie’s” March 12 episode on TV5, which featured a crying six-year-old boy while simulating a striptease as show host Willie Revillame laughed and egged him on, triggered strong rebuke from the public and government’s rights and social welfare agencies
