At first, the food firm CDO Foodsphere Inc. decided to continue with its ad placements on TV5 game show "Willing Willie" amid a child abuse controversy which has prompted a drive on social media to boycott products of the top-rating show's advertisers."We have decided to continue our sponsorship with TV5 until the end of our prior advertising commitment with them," said CDO Foodsphere Inc. several days ago.
In a statement published on its website, CDO said the controversial episode, where television host Willie Revillame was seen egging on a six-year-old boy to simulate a striptease, "jolted us out of our comfort zones" but maintained that it was "in no position to pass judgement" on the issue.
The meat processing company said that the decision was made following a meeting with the management of TV5, which promised to install an internal ombudsman and ensure a stringent screening of contestants in light of the controversy, which earned the ire also of government’s rights and social welfare agencies.
But the truth is their sponsorship for Willie Revillame's show will end tomorrow, which they already posted on their website "True to our statement dated March 31, 2011, this is to announce that our sponsorship in Willing Willie will already end on April 9, 2011."
