Maricar Reyes on San San Cosmetics

Actress Maricar Reyes is the newest endorser of San San Cosmetics, the makeup line of Pinoy personal care retailer HBC, Inc.

Apart from her good looks and charm, Maricar was chosen among hundreds of female celebrities to promote San San, for her versatility and mass appeal. She was also a former endorser of HBC’s natural skincare line Body Recipe.

“Maricar perfectly personifies San San. Her beauty and elegance are qualities that can be associated with the brand. With Maricar around, we are confident that San San will continue to inspire women to feel good about themselves through makeup that not only gives beauty but healthy skin as well, as all products under San San are enriched with Vitamins A, C and E,” says Maureen Joy Tiquia, San San brand manager.

When Maricar was asked on what San San product she likes the most, the actress showed her limited edition San San Soleil Collection with a SPF 43 Matte Foundation (P149.75) and three summer-inspired Soleil lipstick shades in Pink Tropics, Nude Carribean and Peach Ibiza - all with SPF 25 (P109.75 each). The products are available in HBC’s over 200 stores nationwide.

“It is an honor to become the face of a local makeup brand that helps create awareness that Filipino products can compete with high-end labels. San San answers the Filipina’s need for high quality yet affordable makeup”, says Maricar.

As the new San San endorser, Maricar will promote the local cosmetics brand through print ads, mall tours and posters inside HBC stores.

San San was launched in 2002 as the Makeup with Vitamins with the queen of Philippine talk, Kris Aquino, as its first endorser followed by Anne Curtis in 2008. Now that Maricar is the new face of San San, the brand becomes more exciting with the lineup of new products coming out this year.

“We are thrilled to work with Maricar in our future campaigns as she continues to surprise the market with innovations from San San. The partnership makes us closer to bringing HBC’s vision of giving everyone the right to be beautiful. That is, beauty at an affordable price,” adds Tiquia.

Popularly known as the “Makeup with Vitamins,” San San is HBC’s exclusive makeup line with products ranging from lipsticks, face powders, nail colours, scents and a lot more!

For more information on San San Cosmetics, visit or contact HBC Customer Care at (+632) 984-5555 loc 228/ (0918) 921-5520.